For the past 25 years, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving.
The festivities include Mr. & Mrs. Claus, costumed carolers, a chili crawl, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown!
2022 River Dazzle Schedule
- 11am & 1:30pm Holiday Farm Tours – Eagle Eye Farms
- 12-5 pm Charm Painting by De-Vine Designz/Zaney Janey - Mei Mei’s Cookies
- 1-3 pm Kids Holiday Craft *While Supplies Last – Junior’s Restaurant
- 1-5 pm Photos with Santa & Mrs. Claus - Junior’s Restaurant
- 1-5:30 pm Chili Crawl – Various Locations
- 1-6:30 pm Cookies & Hot Cocoa – Veteran’s Park
- 2-4 pm Strolling RFHS Carolers – Main Street
- 3 pm Free Family-Friendly Holiday Matinee – Falls Theatre
- After 4 pm Dinner in an Igloo *Reservations Required - Junior’s Restaurant
- 6 pm Family Friendly Holiday Movie – Cracked Barrel Winery
- 6:15 pm Chili Crawl Awards & Turkey Hunt Drawing – Veteran’s Park
- 6:30 pm River Dazzle Lighted Parade – Main Street