POWERful Choices! is a community-wide effort to install a strong local conservation ethic while demonstrating the effectiveness of energy efficiency, conservation, and renewable resource development.
First, we looked within to see how we could lead by example. River Falls Municipal Utilities (RFMU) has been aggressive and successful in that regard not only in the community, but also as recognized leaders in the WPPI, Wisconsin, and the nation.
As a community owned and operated utility, we looked for ways to help our customers save money on their utility bills. We created programs for all customer classes, such as:
Since 2007 we have saved:
If you have ideas of how we can move River Falls towards a more sustainable future, you’re welcome to attend. The demand for energy continues to grow in Wisconsin and our nation. To protect our environment and quality of life, energy efficiency, and environmental stewardship must receive increasing importance. A confluence of events in River Falls offers a unique opportunity to showcase the outstanding efforts of its community leaders and residents.
During the spring of 2007, the City of River Falls City Council and Utility Commission approved the support of a "Leading by Example” initiative as presented by our power supplier, WPPI Energy. This initiative is a community-wide effort to install a strong local conservation ethic while demonstrating the effectiveness of energy efficiency, conservation, and renewable resource development.
During the fall of 2018, a comprehensive review of the initiative’s first 10 years was compiled. View the 10-Year Comprehensive Review (PDF).